Stage 1. Foundation
Building the philosophical, visual, editorial, and communication foundation of the project.
Areas of work
- Creation of the core corpus of texts.
- Development of the visual system.
- Website launch.
- Public presence.
- Institutional readiness.
Operational plan
Creation of the core corpus of texts
- Matria. The land of dignity.
- Initial environment.
- Name of the project.
- Habit of freezing.
- Mode of inevitability.
- Fear.
- Refusal. The technology of choice.
- Exit.
- Transition.
- Presence.
- Excess and Insufficiency.
- Way of action.
- Commonflow and mainstream.
Development of the visual system
- A simple and clear visual language.
- A wordmark version of the logo.
- The project’s color system.
- The typographic system.
- Principles for the use of imagery.
- Core design elements for the website and communications.
Website launch
- A bilingual publishing system.
- SEO and metadata.
- Privacy policy.
- Terms of use.
- Project support functionality.
- Newsletter subscription.
Public presence
- Website.
- Newsletters.
- Twitter.
- Farcaster.
Institutional readiness
- Presentation deck.
- Roadmap.
- Budget.
Indicators of completion
- The core corpus of texts has been published.
- A sustainable publishing rhythm has been established.
- Regular communication with the audience is maintained through the planned channels.
- The website operates in both Russian and English.
- The project’s institutional package has been prepared.
